Trader Joe’s Location Suitability for North Carolina evaluated by Socioeconomic Variables
Trader Joe’s is an American grocery store chain known for its unique business model and exclusive franchising. Fans of the store will drive extensive lengths to get their products as the store has no online platform and serves particular markets. North Carolina is home to 11 Trader Joe’s stores across most NC metropolitan areas. Many fans of the store would love to know what other North Carolina cities have acceptable criteria and could potentially support a Trader Joe’s franchise.
Target Market:
- Suburban/ Urban
- Predominantly Owner-Occupied Homes
- Above Average Median Household Income
- College Education or Higher
- Far enough from existing Trader Joe’s
Data Collection:
- Population
- Households
- Median Household Income
- College Education or Higher
- Home Ownership
- Median Household Income of Owner-Owned Households
- Distance to existing Trader Joe’s
- Existing Trader Joe’s
Methodology:
- Add all raster layers
- Ensure MSSmall function for all socioeconomic variables
- Reverse Distance to TJs raster
- Establish Raster Weights
- Run Suitability Model
Results:
Proposed Locations:
- More Likely
- Greenville
- Lake Norman/ Mooresville
- Nags Head
- Southern Pines
- Less Likely
- Carolina Beach
- Charlotte – Myers Park
- Highlands
- South Asheville
Drew Wilson 